:root {
  --navy: #0B1C2E; --navy-2: #143050; --ice: #F2F6FA; --white: #FFFFFF;
  --muted: #4E6278; --line: #D3DDE8; --on-navy-muted: #A9BDD1;
  --heat: #FF7A2B; --heat-hover: #FF9250; --heat-ink: #C2410C; --focus: #2E6DA4;
  --display: "Bricolage Grotesque", "Arial Narrow", system-ui, sans-serif;
  --sans: "IBM Plex Sans", system-ui, -apple-system, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, Consolas, monospace;
}

html { scroll-behavior: smooth; }
body { margin: 0; background: var(--white); color: var(--navy); font: 400 1.0625rem/1.6 var(--sans); -webkit-font-smoothing: antialiased; }
.col { max-width: 760px; margin-inline: auto; padding-inline: clamp(16px, 5vw, 32px); }
h1, h2, h3 { font-family: var(--display); margin: 0; text-wrap: balance; }
h2 { font-weight: 800; font-size: clamp(1.875rem, 4.4vw, 2.75rem); line-height: 1.08; letter-spacing: -.025em; }
p { margin: 0; }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 3px; }
.label { font: 500 .75rem/1.2 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
section > .col { display: grid; gap: 20px; padding-block: clamp(56px, 9vw, 96px); }
#top, #book { scroll-margin-top: 64px; }

/* one button, everywhere */
.btn { display: inline-flex; align-items: center; gap: .5em; background: var(--heat); color: var(--navy); font: 600 1.0625rem/1 var(--sans); padding: 18px 28px; border-radius: 6px; text-decoration: none; transition: background-color .15s; }
.btn:hover { background: var(--heat-hover); }
.btn.sm { padding: 12px 18px; font-size: .9375rem; }

/* sticky bar: the only action is always one tap away */
.bar { position: sticky; top: 0; z-index: 10; background: rgba(242, 246, 250, .94); backdrop-filter: blur(8px); border-bottom: 1px solid var(--line); }
.bar .col { display: flex; align-items: center; justify-content: space-between; height: 64px; }
.mark { font: 800 1.375rem/1 var(--display); letter-spacing: -.03em; color: var(--navy); text-decoration: none; }
.mark span { color: var(--heat); }

/* 1. hero: headline → subheadline → deck */
.hero { background: linear-gradient(var(--ice), var(--white)); }
.hero .col { justify-items: center; text-align: center; gap: 24px; padding-block: clamp(40px, 7vw, 72px) clamp(32px, 5vw, 48px); }
h1 { font-weight: 800; font-size: clamp(2.375rem, 6.4vw, 4.25rem); line-height: 1.03; letter-spacing: -.035em; }
h1 mark { background: linear-gradient(transparent 62%, rgba(255, 122, 43, .5) 62%); color: inherit; }
.sub { font-size: clamp(1.0625rem, 2vw, 1.25rem); color: var(--muted); max-width: 46ch; }

/* deck sales letter (deck.js). Slides share one grid cell, so the deck is as tall as its tallest slide and never jumps. */
.deck { width: 100%; margin-top: 8px; text-align: left; container-type: inline-size; }
.slides { display: grid; touch-action: pan-y; }
.slide { grid-area: 1 / 1; visibility: hidden; opacity: 0; transition: opacity .25s, visibility .25s; display: grid; align-content: center; gap: 16px; padding: clamp(22px, 6cqi, 48px); border: 1px solid var(--line); border-radius: 10px; background: var(--white); }
.slide.on { visibility: visible; opacity: 1; }
.slide.dark { background: var(--navy); border-color: var(--navy); color: var(--white); }
.slide.hot { background: var(--heat); border-color: var(--heat); }
.slide h2 { font-size: clamp(1.5rem, 6.4cqi, 2.5rem); }
.slide > h3 { font-size: 1.375rem; font-weight: 800; }
.slide p, .slide ul { font-size: clamp(1.0625rem, 3cqi, 1.25rem); color: var(--muted); text-wrap: pretty; }
.slide.dark p { color: var(--on-navy-muted); }
.slide.dark .label { color: var(--heat); }
.slide.hot p, .slide.hot .label { color: var(--navy); }
.slide .lead { font-size: clamp(1.125rem, 3.6cqi, 1.5rem); color: inherit; }
.slide .src { font-size: .8125rem; }
.slide .hint { font-size: .9375rem; font-weight: 600; color: var(--heat-ink); }
.slide.dark .hint, .slide .hl { color: var(--heat); }
.slide a { color: inherit; font-weight: 600; text-underline-offset: 3px; }
.slide ul { margin: 0; padding-left: 1.1em; display: grid; gap: 6px; }
.big { display: block; font: 800 clamp(3.25rem, 15cqi, 6rem)/1 var(--display); letter-spacing: -.04em; color: var(--heat-ink); }
.dark .big { color: var(--heat); }
.dark .big.w { color: var(--white); }
.pair { display: flex; align-items: center; gap: 12px 28px; }
.pair > div { flex: 1; display: grid; gap: 6px; }
.pair .big { font-size: clamp(2.75rem, 11cqi, 4rem); }
.arr { font: 800 2.5rem/1 var(--display); color: var(--heat); }
@container (max-width: 520px) { .pair { flex-direction: column; align-items: stretch; } .arr { transform: rotate(90deg); align-self: flex-start; } }
.boxes { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, var(--min, 170px)), 1fr)); gap: 10px; }
.boxes > div { display: grid; gap: 6px; align-content: start; padding: 16px 18px; border-radius: 8px; background: var(--ice); }
.dark .boxes > div { background: var(--navy-2); }
.boxes h3 { font-size: 1.1875rem; font-weight: 800; }
.boxes p, .boxes ul { font-size: 1rem; }
.boxes .n { font: 500 .75rem/1 var(--mono); color: var(--heat-ink); }
.dark .boxes .n { color: var(--heat); }
.rows { list-style: none; margin: 0; padding: 0; }
.rows li { display: flex; justify-content: space-between; gap: 16px; padding: 12px 0; border-top: 1px solid var(--line); font-size: 1.0625rem; }
.rows li:last-child { border-bottom: 1px solid var(--line); }
.rows b { white-space: nowrap; color: var(--heat-ink); }
.pills { display: flex; flex-wrap: wrap; gap: 8px; }
.pills span { padding: 8px 14px; border: 1.5px solid currentColor; border-radius: 999px; font-weight: 600; font-size: .9375rem; }
.who { display: flex; align-items: center; gap: 18px; }
.me { position: relative; flex: none; width: 88px; height: 88px; border-radius: 50%; overflow: hidden; display: grid; place-content: center; background: var(--navy); color: var(--white); font: 800 1.75rem/1 var(--display); }
.me img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.ctrl { display: flex; align-items: center; gap: 12px; margin-top: 12px; }
.ctrl button { min-height: 48px; padding: 0 18px; border: 2px solid var(--navy); border-radius: 6px; background: var(--white); color: var(--navy); font: 600 1rem/1 var(--sans); cursor: pointer; }
.ctrl button:disabled { opacity: .35; cursor: default; }
.ctrl .next { background: var(--heat); border-color: var(--heat); }
.ctrl .next:hover { background: var(--heat-hover); border-color: var(--heat-hover); }
.prog { flex: 1; height: 4px; border-radius: 2px; background: var(--line); overflow: hidden; }
.prog i { display: block; height: 100%; background: var(--heat); transition: width .25s; }
.count { font: 500 .8125rem/1 var(--mono); color: var(--muted); white-space: nowrap; }
.deck[data-i="0"] .next { animation: nudge 1.4s ease-in-out infinite; }
@keyframes nudge { 50% { transform: translateX(4px); } }

/* booking: Calendly embedded right under the deck, never a button to another page */
.book .col { justify-items: center; text-align: center; padding-top: 8px; }
.calendly-inline-widget { width: 100%; height: 700px; }

/* 2. problem */
.problem .col, .faqs .col { border-top: 1px solid var(--line); }
.problem h2 { font-size: clamp(1.75rem, 4vw, 2.5rem); }
.problem p { font-size: 1.125rem; color: var(--muted); }

/* 3. offer: the page */
.offer { background: radial-gradient(60% 50% at 88% 0, rgba(255, 122, 43, .2), transparent 70%), var(--navy); color: var(--white); }
.offer .label { color: var(--heat); }
.offer h2 { font-size: clamp(3rem, 9vw, 5rem); line-height: 1; letter-spacing: -.04em; }
.offer h2 em { font-style: normal; color: var(--heat); }
.offer .lead { font-size: 1.1875rem; color: var(--on-navy-muted); max-width: 52ch; }
.offer .lead strong { color: var(--white); font-weight: 600; }
.offer .risk { font: 800 clamp(1.375rem, 3.4vw, 1.875rem)/1.15 var(--display); letter-spacing: -.02em; margin-top: 8px; text-wrap: balance; }
.offer .btn { justify-self: start; }
.ledger {
  margin-top: 12px; background: var(--white); color: var(--navy); font-family: var(--mono); padding: 44px clamp(20px, 5vw, 40px);
  -webkit-mask: radial-gradient(6px at 50% 0, #0000 98%, #000) 0 0 / 18px 51% repeat-x, radial-gradient(6px at 50% 100%, #0000 98%, #000) 0 100% / 18px 51% repeat-x;
          mask: radial-gradient(6px at 50% 0, #0000 98%, #000) 0 0 / 18px 51% repeat-x, radial-gradient(6px at 50% 100%, #0000 98%, #000) 0 100% / 18px 51% repeat-x;
}
.ledger h3 { font: 500 .75rem/1.2 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.ledger ul { list-style: none; margin: 0; padding: 0; }
.ledger li { display: flex; align-items: baseline; gap: 10px; padding: 12px; margin-inline: -12px; font-size: .9375rem; }
.ledger li.pay { background: #FFF0E4; border-radius: 4px; }
.ledger .what { font-family: var(--sans); font-weight: 500; }
.ledger .what small { display: block; font-weight: 400; font-size: .8125rem; color: var(--muted); text-wrap: pretty; }
.ledger .dots { flex: 1; min-width: 16px; border-bottom: 2px dotted #B9C7D5; }
.ledger .amt { white-space: nowrap; font-weight: 500; }
.ledger .cost { margin-top: 10px; padding-top: 18px; border-top: 3px double var(--navy); border-radius: 0; }

/* 4. how it works: cold → hot */
.steps { list-style: none; margin: 8px 0 0; padding: 0; display: grid; }
.steps li { position: relative; display: grid; grid-template-columns: 44px minmax(0, 1fr); column-gap: 20px; padding-bottom: 32px; }
.steps li:last-child { padding-bottom: 0; }
.steps li:not(:last-child)::before { content: ""; position: absolute; left: 21px; top: 44px; bottom: 0; width: 2px; }
.steps li:nth-child(1)::before { background: linear-gradient(#7FA6CC, #AA9796); }
.steps li:nth-child(2)::before { background: linear-gradient(#AA9796, #D48961); }
.steps li:nth-child(3)::before { background: linear-gradient(#D48961, var(--heat)); }
.steps .n { grid-row: span 2; width: 44px; height: 44px; border-radius: 50%; background: var(--white); border: 2px solid var(--navy); display: grid; place-content: center; font: 500 1rem/1 var(--mono); }
.steps li:last-child .n { background: var(--heat); border-color: var(--heat); }
.steps h3 { font-weight: 600; font-size: 1.375rem; line-height: 44px; }
.steps p { color: var(--muted); }

/* 5. FAQ */
.faq { display: grid; margin: 8px 0 0; }
.faq div { border-top: 1px solid var(--line); padding-block: 20px; display: grid; gap: 6px; }
.faq div:last-child { border-bottom: 1px solid var(--line); }
.faq dt { font-weight: 600; font-size: 1.125rem; }
.faq dd { margin: 0; color: var(--muted); }

/* 8. final CTA */
.final { background: var(--navy); color: var(--white); }
.final .col { justify-items: center; text-align: center; gap: 28px; }
.final h2 { font-size: clamp(2rem, 5.4vw, 3.25rem); line-height: 1.05; letter-spacing: -.03em; }
.final h2 em { font-style: normal; color: var(--heat); }

.foot { padding-block: 24px; text-align: center; font-size: .875rem; color: var(--on-navy-muted); background: var(--navy); border-top: 1px solid var(--navy-2); max-width: none; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; } .deck .next { animation: none; } }
